as we speak the white house has announced president obama is going to california to dedicate the see saar chavez merial. >> i think we always have that sense. they're always pandering to latinos. it's not just now. it's always. you have politicians go to east l.a. on a parade wearing a sombrero. they go to miami and have a little drink. they do the things they feel, utter a few words in spanish and feel this is what we need to do to get the hispanic vote. sometimes they forget there are actual issues and their positions on the issues will decide whether they're going to get the support or not. >> i call it the christopher columbus syndrome. every four years they rediscover us, hispanics, and then they forget about us for three years and then they rediscover us again. >> yet, as the news reported still shocking.scussed it president obama holds a 73-21% lead over mitt romney among latino voters. that's up from the 65-26 advantage he held six weeks ago. >> latino's will decide the election in colorado, nevada, north carolina, florida. >> because? >> becausein a very close election latin